Coming up with a unique and useable name can be surprisingly challenging.

We believe that the Sterling Irons® name was actually the third “final” name.

The idea originally came from the street that Jaacob Bowden, PGA and his wife live on in New York City called Sterling Place. We thought it had a nice ring to it, the suggestive nature of the word sterling was good, and it polled well in focus testing. We were also able to get a website URL for it and get the name trademarked.